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Having shot his fall advertising campaign at the Salk Institute in La Jolla, Calif., Oscar de la Renta opted for the East Coast for his spring one.

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OSCAR’S RAW DEAL: Having shot his fall advertising campaign at the Salk Institute in La Jolla, Calif., Oscar de la Renta opted for the East Coast for his spring one. This time around, the end result is decidedly grittier. Earlier this month Craig McDean shot Raquel Zimmerman in a partially renovated warehouse in Yonkers, N.Y. De la Renta said, “I was really interested in the idea of contrasting the clothes with the environment. I thought that the raw, industrial elements of the location really provided a striking framework for the looks.” W’s Alex White styled the shoot, which was developed by Lloyd & Co. The spring campaign will debut in next month’s edition of Vogue.

— Rosemary Feitelberg
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