PRINGLE’S NEW GUARD: Pringle of Scotland has tapped a troika of trans-Atlantic “It” girls to be the faces of the label’s spring campaign. Pixie Geldof, Daisy Lowe and Lydia Hearst all are featured in the campaign — shot by Steven Meisel in spare, black-and-white tones — alongside male models Ash Stymest and Gordie Walker. “We were looking at iconic faces…we wanted it to feel young, vibrant and very British,” said Clare Waight Keller, creative director of Pringle. “Pixie Geldof had been on our radar for a little while, and then we started looking at the friends she hangs around with....I liked the feeling of reality behind that, that it’s not just pulled together for an ad campaign.”
Fabien Baron at Baron & Baron worked with Waight Keller as artistic director for the campaign, which was styled by Karl Templer with hair by Guido Palau and makeup by Pat McGrath. Waight Keller said she wanted the campaign to have a “Sixties feel, in the way that Avedon and Bailey captured the spirit of the people of the time.” And in keeping with the group’s bohemian leanings, it turns out modeling is only a day job for Stymest — he also plays drums in a band called, appropriately, “The Mannequins.” The campaign will break in March issues of titles including Vogue, W, Interview and Harper’s Bazaar. — N.J.