BARE NECESSITIES: Purple Fashion editor in chief Olivier Zahm brings out the exhibitionist in people. A show of his black-and-white photographs at trendy Parisian concept store Colette includes a couple having sex, a woman lifting her dress to reveal her lack of underwear and some enthusiastic French kissing, sometimes involving Zahm himself. The shots, which hint at an orgiastic lifestyle, are drawing 15,000 visitors a day — and rising — to Purple Diary, the blog companion to the magazine that was launched a year ago. “In one month, the blog reaches more people than the magazine does in six months,” Zahm marveled. Luckily for Zahm, his friends have embraced the concept.
Anna Dello Russo, fashion director at Vogue Japan, happily posed for snaps — fully clothed — before heading off to check out the exhibit. “There is a picture of me? Otherwise, I go,” she joked. She needn’t have worried — of course there was. — Joelle Diderich
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