fashion-memopad
fashion-memopad

Old Is New at Interview... United Benetton... Olympic Seams...

After a springtime of transition, Interview will unveil a thorough makeover in the September issue.

fashion-memopad/news
View Slideshow

A Dow XLA ad.

Photo By Courtesy Photo


A STRONGER FIBER: After years of working under the shadow of other big brand names, Dow XLA is stepping out on its own with its first solely branded advertising campaign. The ads will feature looks from consumer partners such as Citizens of Humanity and Calvin Klein — but the provocative images are intended to highlight the Dow XLA stretch fiber brand’s position in the fashion world. “We feel that the Dow XLA brand has reached a new level and gained acceptance among powerful, industry-leading brands as the premium fiber of choice,” said Holly Watson, global brand communications manager for Dow Fiber Solutions. The campaign will involve print, TV and the Web. Watson declined to provide the cost of the campaign, which was shot by fashion photographer Henrik Halvarsson in New York and will run in the U.S., Europe, South America and Asia. — Amy Wicks

 

View Slideshow
Page:  « Previous
VIEW ARTICLE IN ONE PAGE
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false