Old Is New at Interview... United Benetton... Olympic Seams...

After a springtime of transition, Interview will unveil a thorough makeover in the September issue.

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OLYMPIC SEAMS: Benetton isn’t the only company aiming to capitalize on the Summer Games, of course. On Tuesday, In Style China will provide a guide to Asian fashion when it will host a fashion show on NBC’s “Today” show from Beijing. The segment will showcase looks from six leading Chinese designers: Han Feng, Shiatzy Chen, Qui Hao, Ma Ke, Xie Feng and Uma Wang. (One of Xie Feng’s is a sporty silver nylon dress inspired by this year’s games). In Style will use Chinese models to walk in the looks (sorry, Meredith Vieira and Ann Curry). Fashion and luxury brands continue to expand into China’s growing upscale market. At the same time, designers from the region also are receiving more attention from the mainstream market — Ke was the first Chinese fashion maker to present a collection during the June couture shows in Paris. Next month, Xie Feng and Chen will show collections in Paris. In Style’s Chinese edition was launched last month with advertising from Louis Vuitton, Tod’s, Chanel, Lancôme, Dior, Hermès, Givenchy and Adidas. The fashion and beauty pages of the issue are produced locally, but between 30 and 40 percent of the issue’s content is picked up from the U.S. edition. — S.D.S.

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