Women’s Wear Daily
04.20.2014
fashion-memopad
fashion-memopad

Off to Resort... Skip the Packing Peanuts... Calvin's View...

Donna Karan's first-ever resort advertising campaign is, just like her collection that season, inspired by the boudoir.

fashion-memopad/news
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OFF TO RESORT: Donna Karan's first-ever resort advertising campaign is, just like her collection that season, inspired by the boudoir. Shot by Michael Thompson, the images feature Karen Elson posing languidly. Karan said the model embodied the spirit of the clothes perfectly. "Karen has this paleness of skin, this white skin that was so delicious," she said. "There is a little bit of decadence and glamour, but at the same time honesty to it."

The designer wanted to highlight resort with a separate campaign for several reasons. "Due to the change of how one is merchandising stores right now and the early delivery of resort, it's such an important season on so many different levels," she said. "It's inspirational, it's emotional, and I think it's at a time when you are celebrating and want something special." That is, if the economy allows.

The campaign will break in November issues and run through December. It will be featured in magazines such as Elle, Harper's Bazaar, The New York Times Magazine, Town & Country, Vanity Fair, Vogue and W.

— Marc Karimzadeh
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