The new Hogan ads, featuring Dakota Johnson.
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HOGAN’S HEROES: There’s a new “It” girl to add to the celebrity advertising roster: Dakota Johnson, daughter of Melanie Griffith and Don Johnson. This fall, she joins fashion-ad vets Leigh Lezark (Roberto Cavalli for H&M) and Elettra Rossellini Wiedemann (Bill Blass and Lancôme) in the new Hogan ads, shot by Jessica Craig-Martin. The backdrop? New York City — fitting, considering that fall serves as Thakoon Panichgul’s ready-to-wear debut at the Milan-based label. The spots ultimately find the trio, sporting tough-chic moto jackets and leather bags, lounging on the concrete lower-level steps of Manhattan eatery Morimoto. “We wanted to shoot on a stairway — not too nightclubby, not too domestic,” explains Craig-Martin in the behind-the-scenes video of the production that Hogan is putting up on its Web site. The ads break later this month in Europe, Asia and the Middle East — but not in the U.S. — Vanessa Lau
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