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NOT TUNING IN: Anne Slowey and her Elle colleagues aren’t quite hot couture when it comes to TV. According to Nielsen ratings, Elle’s reality show on CW, “Stylista,” has gathered an average of only 1.97 million viewers a week in its first season to date — small numbers for a broadcast network. The Wednesday night program ranks behind new program “90210,” which gathers 3.1 million viewers, and CW’s successful drama “Gossip Girl,” which attracts 3.2 million viewers so far in its second season. But “Stylista” looks more fashionable compared with another style program that premiered this year, “The Rachel Zoe Project,” which garnered a mere 688,000 viewers during its first season on Bravo. And Slowey and Elle can take some solace in the fact that the Bravo reality hit “Project Runway” — which made Slowey’s former colleague-rival Nina Garcia a household name — took time before gathering nearly three million viewers a week. The show attracted just one million viewers by the end of its first season. Neither CW nor Elle could be reached for comment on the ratings.

— Stephanie D. Smith