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fashion-memopad

Memo Pad: Gilles Bensimon Shoots for Equinox... Grace Coddington Memoir News...

When it comes to snagging top-tier fashion photographers, Equinox never seems to sweat it.

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O GILLES: When it comes to snagging top-tier fashion photographers, Equinox never seems to sweat it. Gilles Bensimon is the latest to join the ranks, having just shot Equinox Orange Label, the health club’s first private label collection. Terry Richardson, Ellen von Unwerth, Steven Klein and Sante d’Orazio are among the other well-known photographers who have shot for the chain.

Bensimon made the most of the Desert Dry four-way stretch moisture-wicking workout wear, picturing models using their tops, shorts and pants as resistance bands for exercise. The photos will be used online and possibly in Equinox’s shops and store windows. Afterward, the lensman talked shop with Equinox’s creative director, Bianca Kosoy, over some chilled Sancerre at Milk Studios’ bar. “It was very French. We had a couple of glasses of wine and talked about photography and design,” she said.

Bensimon isn’t the only big name collaborating with Equinox, which will open five new clubs this year, including its first international one in London. Jennifer Lopez has just compiled a new playlist for Equinox.

— ROSEMARY FEITELBERG

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