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fashion-memopad
fashion-memopad

Net-a-porter Postpones Launch of Glossy

Originally set for the fall, the launch for the as-yet-unnamed print title has been delayed until early 2014.

NOT TIME YET: Those counting the days until the launch of Net-a-porter’s new, as-yet-unnamed glossy print title will just have to wait a little longer. According to an internal company statement seen by WWD, the launch, set for the fall, has been delayed until early 2014.

September, however, will see the launch of yet another Net-a-porter project, a previously undisclosed mobile brand platform, one that was originally slated to launch next year. “Due to the fact that we want to be first to market with our new mobile proposition, this will now launch earlier than planned,” the statement said.

“In order to give both projects the prominence they deserve, we have strategically moved the print launch to coincide with the new spring season of 2014. We are full steam ahead with the print magazine for our global launch date next year.”

As reported, the print title is likely to come out four to six times a year, and be sold by subscription and on newsstands. It will showcase fashion “in context” alongside stories on art, culture, and politics, Net-a-porter has said. Customers will also be able to shop the new, 300-page glossy magazine via an app planted inside the print magazine.

Earlier this year, Net-a-porter launched a free, weekly online magazine called The Edit, which is available from the company’s Web site, and allows readers to buy directly from the pages.