Women’s Wear Daily
04.16.2014
fashion-memopad
fashion-memopad

Tommy Bahama to Be Featured on AMC's 'The Pitch'

The series chronicles advertising agencies as they pitch brands for their business.

fashion-memopad/news
AMC The Pitch Tommy Bahama 2013

NOT SO LAID BACK: Tommy Bahama is ready for its close-up.

On Sept. 5, the men’s and women’s sportswear brand will be featured on AMC’s “The Pitch,” a series that chronicles advertising agencies as they pitch brands for their business. The program made its debut last year and won a Critic’s Choice nomination for best reality competition series.

The episode will feature Rob Goldberg, senior vice president of marketing; Stephen Cirona, senior vice president of women’s sportswear, and Ferdinand Van Alphen, vice president of creative services, who will be choosing between two agencies and their creative ways of getting out the brand’s message.

Van Alphen said the agencies were asked to come up with ideas for how the company could improve the growth of its women’s business, which just hit sales of $100 million.

“We love our customer, but we want to introduce ourselves to a wider audience,” he said. So when AMC came knocking, the company agreed to be featured.

Van Alphen, who owned his own creative agency before joining Tommy Bahama, enjoyed being on the other side of the table for a change. He also appreciated the creative ideas the agencies came up with in a short period of time. They were only given one week. “In the real world, they would have had more time,” he said. But he wouldn’t tip his hat on what ideas were presented and whether the company hired the agency to implement them. “I would be shot by the network if I said anything,” he said with a laugh.

Other brands to be featured in season two include 1-800-Flowers, Fuller Brush Co., Gibson Guitar Corp. and Little Caesars.

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Media


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or