Most Recent Articles In Memo Pad
Latest Memo Pad Articles
FASHION AT GOOGLE: OUT OR IN?: After Fashionista and other blogs posted and tweeted about a mysterious new fashion venture at Google called GStyle, its creator, Google intern and fashion blogger Tony Wang abruptly departed the technology company.
Was he forced to resign because Google didn’t like the way his summer project was portrayed?
Neither party will say. But if so, it just goes to show that sometimes even the highest of high-tech companies are thrown for a loop by the blogosphere, where everyone knows each other’s business and everyone is the media.
After Wang e-mailed a bunch of fashion bloggers to ask them to participate in GStyle, Fashionista wrote: “One of the world’s most powerful companies is tapping the brains of some of the world’s most powerful bloggers in order to get a better sense of how they consume and use media.”
In fact, said a Google spokeswoman, GStyle is simply part of the Google Authors series, in which non-Googlers speak on a variety of topics at various Google campuses. Videos of the talks appear later on YouTube. Past speakers have included presidential candidate Barack Obama, Bob Woodward and Molly Ringwald.
At first, Google would not permit Wang to speak to a reporter about the program. Then, a few days later, a spokeswoman said he had left the company.
Already one fashion blogger, Jennine Jacob of the Coveted and founder of the Independent Fashion Bloggers association, invited by Wang, spoke at Google’s Mountain View, Calif., headquarters July 29. A spokeswoman for Google said no more fashion speakers are currently confirmed.
— Cate T. Corcoran