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Nicole Miller to Appear on 'All on the Line'

The designer will be counseled by Joe Zee on how to tap into the market in a bigger, more substantial way, in order to reach girls in their 20s and 30s.

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HELPING HAND: Nicole Miller will get a little business advice from Joe Zee when the second season of his fashion reality show, “All on the Line,” airs on the Sundance Channel, starting in November. As in season one, though, it won’t be his usual task of saving a designer from business disaster. For Miller and chief executive officer Bud Konheim, he’ll counsel them on how to tap into the market in a bigger, more substantial way, in order to reach girls in their 20s and 30s.

 

To learn more about the public perception of the brand, he went down to SoHo and talked to about 50 girls in and around Miller’s Greene Street store. “This led to the mandate that we needed to put the bloggers front and center at her show this Friday,” said Zee. “I think once the episode airs in December, viewers will be excited to see how even basic ideas can change a business, even one as big as Nicole’s.” He isn’t sharing much more about the upcoming season, but he filmed an episode with guest judge Veronica Webb on Tuesday morning, from her office in midtown Manhattan, where she’s working as fashion director of watch brand Sector.

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