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fashion-memopad

Nicole Kidman to Appear in Jimmy Choo Ads

Actress was photographed by Mikael Jansson for “cinematic” spots.

LONDON — Nicole Kidman will play the starring role in Jimmy Choo’s fall advertising campaign, which was shot by Mikael Jansson.


The company said the campaign has a “cinematic feel that hints at the power and seduction of the Jimmy Choo woman.”


It is slated to break in the August editions of titles including British and American Vogue and Harper's Bazaar, Vanity Fair, Elle, and W.


The campaign is Sandra Choi’s first as sole creative director of the company.


“Nicole is one of the finest actresses in the world,” said Choi. “I knew [she] could convey the empowered glamour of the brand. But she is also so nuanced and refined; she brings an attitude of defiance, strength, sensuality and elegance.”


Kidman said she has always loved fashion, “and often use it as a way to get into character.”


The actress is part of the eight-person jury of the Cannes film festival, which opens Wednesday and runs through May 26.