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FUTURE MAN: No good deed goes unrewarded. With the success of Wired’s iPad app still fresh in the front-office minds, Condé Nast confirmed reports Thursday that it has tapped the magazine’s creative director, Scott Dadich, to oversee the entire company’s push to e-publishing. Dadich, who helped shepherd Wired’s much-heralded app into being in May, will hold onto his duties at the magazine while adding the title of executive director of digital magazine development. In the newly created role, the veteran creative director will work with editors to develop tablet-ready editions of their magazines. His likely priorities include Glamour, set to bow on the iPad with its September issue, and The New Yorker, which confirmed last week that it would follow Wired’s lead by forgoing the internal team at Condé Nast Digital to work directly with Adobe on its iPad edition. A company spokeswoman said it was too soon to say whether all Condé titles would move to the flashier Wired/Adobe model in the future. The spokeswoman did reaffirm that the Glamour app, like Vanity Fair and GQ before it, will be a Condé Nast Digital production.
— Matthew Lynch