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fashion-memopad

Memo Pad: News of Rupert Murdoch's World... Feeling Lucky?...

The line between media news and news-news can be tough to find.

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FEELING LUCKY?: It’s no secret that Lucky editor in chief Brandon Holley has been making a big push on the Web — most recently by partnering with social shopping platform ThisNext. Now, the title is holding an “American Idol” style competition with a grand prize of a contributing role at the magazine. One note to all the writers — don’t get too excited. While there is a grand prize of $10,000, the winning contributor has no guarantee that submitted articles will be published. “It’s a nationwide casting call for new voices that we wouldn’t necessarily hear from,” Holley said. “Ultimately, the lifestyle contributor will be chosen by a community of Lucky enthusiasts.”

For those still interested, the first challenge begins Monday, at luckylifeeditor.com. The task asks contestants to talk about their “work style.” It’s a double-elimination contest, with five rounds of writing tests. A winner will be named Dec. 1.

— AMY WICKS

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