Women’s Wear Daily
04.20.2014
fashion-memopad
fashion-memopad

New Yorker Headed to iPad... Lagerfeld's Liberation...

The New Yorker will partner with Adobe to create a version of the magazine for the iPad.

fashion-memopad/news

REMNICK TO TAKE WIRED ROAD: Hope David Remnick has a good friend in Silicon Valley with a spare room. WWD has learned The New Yorker will partner with Adobe to create a version of the magazine for the iPad, making it the second Condé Nast title — after Wired, which unveiled its trailblazing effort May 26 — to eschew the internal-development track and work with the San Jose, Calif.-based software firm on its full app. This is something of a coup for editor Remnick and the text-heavy weekly, which, according to insiders, had been in line to produce its app with Condé Nast Digital, the Sarah Chubb-led division responsible for the GQ and Vanity Fair iPad editions released earlier this year. But that was pre-Wired. Indeed, in the days following Wired’s glittery debut (the app clocked 24,000 downloads in the first 24 hours and upward of 90,000 to date), sources say Remnick and other Condé Nast players — who, prior to the launch, didn’t know much about the Adobe path — started lobbying to get on the Adobe train. Aside from the lure of revenue and a more flashy product, they saw an opportunity to have greater control in the creation of their apps: For the Wired version, editors worked side by side with Adobe staffers (it obviously helped they were both based in the San Francisco area and spoke the same techy tongue). The Condé Nast Digital track, on the other hand, is much less interactive. “You turn everything over, and they roll you into this kit,” said one source of the Digital process. “Editors want to be in control of their product making.”

A spokeswoman for The New Yorker confirmed the magazine is set to work with Adobe on its app but declined to comment further. Glamour, meanwhile, is sticking with Condé Nast Digital and will make its debut on the iPad with its September issue. As for how Digital feels about it all, a Condé Nast spokeswoman offered: “We wanted to broaden the R&D learning, and by moving The New Yorker to the Adobe platform, we will have three titles on the Condé Nast Digital track and two on the Adobe track. We are pleased to have multiple options to call upon and learn from.” — Nick Axelrod

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