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NEW WAVE: Hot on the heels of the French version of Grazia magazine, publisher Groupe Marie Claire last week unveiled the first issue of its weekly, Envy, with Angelina Jolie on the cover. The glossy is modeled on British fashion and celebrity title Look, published jointly by GMC and IPC. Envy, which targets women ages 20 to 35 and in the upper socio-professional group, was launched simultaneously in print, on the Web and via a mobile telephone application. GMC said it hoped the magazine would sell 200,000 copies a week and garner 1,200 pages of advertising a year. The group has invested 20 million euros, or $27.5 million at current exchange, in the launch, which comes just weeks ahead of the expected debut of Lagardère Active’s weekly, Be. GMC expects to break even within three years and see a profit by 2015. At 1.70 euros, or $2.35, Envy is priced slightly higher than Grazia. The inaugural issue, at the promotional price of 0.90 euros or $1.25, contained 46 pages of advertisements from the likes of L’Oréal, Longchamp and Toyota.
— Joelle Diderich