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NEW HIRE: Valentino USA named Mona Sharf Swanson vice president of communications, effective Nov. 4. She will be in charge of Valentino’s public relations efforts, events and marketing activity in the U.S. and report to Wendy Kahn, chief executive officer of the fashion house’s North American arm, as well as Francesca Leoni, Valentino’s Rome-based worldwide communications director. Sharf Swanson will join from Theory, where she has held the title of director of communications for Theory and Helmut Lang since 2010. Previously, she had worked in public relations at Louis Vuitton North America, Coach and Tod’s SpA.