Kate Moss in the new Fred campaign.
Photo By Patrick Demarchelier
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NEW FIRST LADY’S MEDIA TEAM: Michelle Obama rolled out her communications team Tuesday. Camille Johnston was named special assistant to the President and director of communications for the First Lady. Johnston had a varied career in communications. She was vice president of corporate communications for Rodale Inc., publisher of Organic Gardening, Prevention and Women’s Health. Most recently she was a communications consultant for the Entertainment Industry Foundation’s televised Stand Up To Cancer campaign. Prior to that, she oversaw communications for the Los Angeles Dodgers. Johnston is also no stranger to Washington, having logged time with the Clintons and Gores in the 1990s. She was director of communications for Tipper Gore, press secretary for Clinton’s Labor Secretary Robert Reich and Education Secretary Richard Riley, and worked on both the 1992 and 1996 Clinton-Gore campaigns. Obama’s press team is rounded out by Katie McCormick Lelyveld as press secretary for the First Lady and Semonti Mustaphi as deputy press secretary for the First Lady.
— Liza Casabona
FRED GETS MOSS: Fred, the LVMH Moët Hennessy Louis Vuitton-owned jewelry brand, has tapped Kate Moss to star in its next yearly campaign with rising French actor Melvil Poupaud. Photographed by Patrick Demarchelier in a Paris studio in November, each appears in separate shots modeling the brand’s bestselling “Force 10” line, as well as, for the first time, pieces from the house’s fine jewelry line. Moss replaces Parisian actress-turned-model Audrey Marnay, who stars alongside Poupaud in Fred’s current campaign. “We needed a more international icon that would resonate across all our markets, in particular Asia,” said a brand spokeswoman, who declined to comment on advertising budgets. The new ads break in April in Fred’s main markets, namely Europe, Asia and the Mideast, in a range of glossies and possibly on billboards in France.
— Katya Foreman