New Look for Alexander Wang's Spring Campaign

Steven Klein was brought in to shoot Malgosia Bela for the campaign, which was art directed by Pascal Dangin.

NEW FACES: For his spring ad campaign, Alexander Wang sought a clean break from his fall effort with David Sims and model Kati Nescher, who were both new to the brand. Instead, Steven Klein was brought in to shoot Malgosia Bela for the campaign, with creative direction by Pascal Dangin — the first time they have worked for the label. Bela has recently appeared in the campaigns for several European brands, including Valentino and Miu Miu, while Klein has most recently been shooting for Calvin Klein. The stark campaign, which features a bleached blonde Bela, breaks in the spring issues of Love, CR Fashion Book and Interview.

RELATED STORY: Alexander Wang RTW Spring 2013 >>

load comments


Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

getIsArchiveOnly= hasAccess=false hasArchiveAccess=false