fashion-memopad
fashion-memopad

Burberry Taps New Faces for Fall Campaign

Mario Testino shot British actress Gabriella Wilde and musician Roo Panes in London at the Royal Naval College.

fashion-memopad/news
Appeared In
Special Issue
Men'sWeek issue 05/31/2012

NEW FACES: British actress Gabriella Wilde and musician Roo Panes are the new faces of Burberry’s fall campaign, succeeding Cara Delevingne and Eddie Redmayne. Wilde is an up-and-coming actress who has been cast in the remake of Stephen King’s “Carrie,” with Julianne Moore and Chloë Grace Moretz in the title role, while Panes’ “Indigo Home,” will serve as the soundtrack to the campaign.

Mario Testino shot the couple in London, at the Royal Naval College. “We wanted to play with everything that’s at the heart of the Burberry world — celebrating our brand and London through imagery, film, music, weather and our iconic outerwear, all in a very poetic and British way,” said chief creative officer Christopher Bailey.

The black-and-white images will appear in all the usual places, including magazines and all over social media, including Facebook, YouTube, Twitter, Instagram and Pinterest. On burberry.com, a short film featuring Panes and Wilde will be shoppable, starting Friday.

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