Multiplicity... A Nip and Tuck... Witching Hour

— Irin Carmon

WITCHING HOUR: After dressing Kate Moss as a runaway bride for its most recent creative campaign, Agent Provocateur has cast a coven of witches to model its wares for fall. Actress Paz de la Huerta, Peaches Geldof and Daisy Lowe are among the models who have posed for the lingerie brand’s yearlong campaign, called “Tableaux Vivants.” The first installment, dubbed “The Season of the Witch,” pictures them posing as glam witches among a medieval cast of characters, wearing leopard-print body stockings and Gothic, lace-edged lingerie, who have captured a few sacrificial virgins. The images, shot by photographer Tim Bret-Day, will appear in a poster catalogue that’s been distributed with issues of Pop magazine and GQ this fall, along with videos and images of the campaign on the brand’s Web site. The catalogues will be in the form of a foldout poster, which will feature a gallery of single shots on their reverse side and will incorporate a riddle with clues hidden in the image. Visitors to the Web site who solve the riddles in all four parts of the campaign will win a prize. The first installment of the campaign launched Sunday. There will be three further parts, reportedly called “Pirate Provocateur,” “Pan and the Vestry of Virgins” and “Picnic Debauch,” which will launch throughout the year. Alice Dellal and Helena Christensen are among the models said to be featured in the later campaigns.

— Nina Jones