fashion-memopad
fashion-memopad

Mulberry Taps Cara Delevingne for Fall

The young British model features in the brand's fall ad campaign, which was inspired by the English countryside — and the darkness that lurks there.

fashion-memopad/news
View Slideshow

BIRD BY BIRD: Move over Red Riding Hood, Snow White, and Gretel. There’s a new girl in the big bad woods and her name is Cara Delevingne. The young British model features in Mulberry’s fall ad campaign, which was inspired by the English countryside — and the darkness that lurks there. The campaign, shot by Tim Walker and art directed by Ronnie Cooke Newhouse, will break in the August issues of British Vogue and Condé Nast Traveler. It was shot on location at the 18th century Shotover House in Oxfordshire, and set designer Shona Heath created a wild and Brothers Grimm-esque indoor woodland.


Mulberry’s creative director Emma Hill, who is due to leave the fashion house in the near future, said she wanted the images to have a certain edge: “Cozy, familiar, rural scenes but with a dark, mysterious and seductive veil. Traditional fables, botanical prints and the earthiness of the countryside by night all played their part, and this sense of dark beauty was beautifully captured by Tim and Ronnie for the campaign.” Cooke Newhouse, art director of the creative agency House and Holme, called the campaign: “An imaginative tableau… Served up very English, very beautiful, and very, very cool.”

RELATED STORY: Mulberry Fall 2013 >>

View Slideshow
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false