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Frank DiGiacomo Heading to Movieline

In hiring the experienced editor and reporter, Penske Media Corp. is adding another established name to its portfolio to take on rival Prometheus Global Media.

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MOVIELINE MOVE: Frank DiGiacomo, who’s run the New York Daily News’ flagship gossip column Gatecrasher for two years, has been scooped up by Movieline, where he’ll lead all editorial operations.

The job, which is based in New York, won’t spare him from competition. By tapping DiGiacomo, an experienced editor and reporter who spent more than a decade at the New York Observer in various roles, Movieline owner Penske Media Corp. is adding another established name to its portfolio to take on rival Prometheus Global Media.

The two companies, which run a panoply of digital properties, have been racing each other to own Hollywood news for several years. PMC has reclusive entertainment reporter Nikki Finke and former Us Weekly editor Bonnie Fuller, who runs the Web site Hollywoodlife.com.

Prometheus owns the Hollywood Reporter, which has been reinvigorated under former Us Weekly editor Janice Min as an oversize weekly glossy. Years ago, it tried to hire another New York gossip columnist, Richard Johnson, to run the Reporter.

DiGiacomo’s departure is another big loss for the new editor of the Daily News, Colin Myler, as digital editor Scott Cohen and social media editor Anjalie Mullany both resigned recently.

Reached Monday, DiGiacomo said his new job is not a reflection on Myler’s tenure.

He said he jumped at the chance to reshape Movieline, which folded its print magazine after PMC bought it in 2008, and was relaunched as a Web site.

“I like what PMC is building, and the ability to be part of that — to come in and grow Movieline is very appealing and exciting to me,” he said. The job starts July 23; his last day at the Daily News hasn’t been decided.

The departure also brings to an end a two-year period when the city’s two daily gossip columns had brand-new editors at the helm — Emily Smith replaced Johnson at Page Six in October 2010, several months after DiGiacomo joined Gatecrasher.

Though the two columns were fiercely competitive, DiGiacomo said he has nothing but respect for all his counterparts, in print and online, describing them as “the journalistic equivalent of triathletes.”