Women’s Wear Daily
04.24.2014
fashion-memopad
fashion-memopad

Demi Moore Shoots Holiday Campaign for Ann Taylor

The latest images were shot by Norman Jean Roy in a Los Angeles studio against a manufactured backdrop of snow-flecked pine trees.

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MORE OF MOORE: Demi Moore’s marriage to Ashton Kutcher may be on the rocks, but her relationship with Ann Taylor is going strong. The specialty retailer will today unveil a new batch of advertisements featuring Moore for the holiday season. Unlike the fall ads featuring Moore that were photographed by Patrick Demarchelier on a New York rooftop, the latest images were shot by Norman Jean Roy in a Los Angeles studio.

“It has been a true pleasure to continue my collaboration with Ann Taylor,” said Moore, 48. “I loved working with Norman Jean Roy. He was an amazing collaborator. His creative vision, direction and ability to create the magical winter wonderland scene was remarkable.”

The campaign, set against a manufactured backdrop of snow-flecked pine trees, will break in December magazines including Vogue, Elle and InStyle. An outdoor component will run in major markets including New York, Chicago, Boston and Washington, D.C.

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