Women’s Wear Daily
04.16.2014
fashion-memopad
fashion-memopad

Monocle Opens Pop-Up Shop in Singapore

The shop-in-shop at Books Actually, an independent bookstore, will be open through Sunday.

fashion-memopad/news
Most Recent Articles In Memo Pad
Most Recent Articles In Memo Pad More Articles By

STOPPING BY SINGAPORE: In line with its retail push, Monocle magazine just opened a pop-up shop in Singapore. The shop-in-shop at Books Actually, an independent bookstore, will be open through Sunday.

The store carries a mix of Monocle periodicals, Ettinger stationary and Monocle-branded bags from Yoshida & Company's Porter.

Tyler Brûlé, Monocle's editor-in-chief, said at a cocktail party Thursday evening that the Singapore concept was inspired by the success of a similar shop-in-shop in Hong Kong's Lane Crawford department store last year.

"Singapore is probably too close to Hong Kong and Tokyo for another shop," said Brûlé, referring to the magazine's two permanent stores in those Asian cities. "So if we look ahead it's probably further away, in Sydney. But who knows?"

Separately, Trunk Clothiers, a London menswear store 50 percent owned by Winkorp, Monocle's parent company, will open another space in London this April.

Mats Klingberg, Brûlé's partner and Trunk's founder, said in Singapore that Trunk had outgrown its current premises on Chiltern Street and that most of the accessories it retails would move to the new shop, which will also be on the same street. The new Trunk boutique will also carry luggage and interior furnishings.

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Media


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or