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Models in 'Survival Mode' for Alexander Wang's Fall Campaign

The campaign was shot by Steven Klein and styled by Karl Templer at St. Cecilia in Greenpoint, Brooklyn.

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Memo Pad Alexander Wang fall 2014 ad campaign Steven Klein

SURVIVAL OF THE STYLISH: Alexander Wang zeroed in on his fall collection theme of “survival,” shooting a clique of models, including Anna Ewers, Vanessa Moody, Katlin Aas, Lexi Boling and Kat Hessen.


The campaign was shot by Steven Klein and styled by Karl Templer at St. Cecilia in Greenpoint, Brooklyn. The images are meant to suggest that the models have been sequestered in a remote location and are forced into “survival mode.”


“I went to boarding school for five years so there was a familiarity to the environment for me,” said Wang. “The idea of survival at a reformation camp was the theme of the campaign. In those limiting environments, there are always temptations to rebel, to react and to test yourself.”


The campaign will run in fall fashion titles, such as Love, CR Fashion Book, Self Service and Interview, plus a billboard on the corner of Lafayette and Prince Streets in New York City during fashion week.

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