WWD.com/media-news/fashion-memopad/mmc-to-omnicom-5378698
fashion-memopad
fashion-memopad

Omnicom Acquires Marina Maher Communications

MMC to become an operating unit of its Diversified Agency Services division and will continue to function as an independent firm with headquarters in New York.

fashion-memopad/news

MMC TO OMNICOM: Omnicom Group Inc. has acquired Marina Maher Communications. MMC, founded in 1983 by its current chief executive officer, Marina Maher, will become an operating unit of its Diversified Agency Services division and will continue to function as an independent business with headquarters in New York, according to the company. “Marina and her team understand the importance of integration, and are equal partners with advertising, relationship marketing and all of the disciplines,” stated John Wren, president and ceo of Omnicom Group Inc. “MMC’s experience crafting brand strategy and positioning from the earliest stages of product introduction and deep understanding of consumers make them an integral part of the process.” Wren noted that the acquisition of MMC will “allow the agency to leverage its deep knowledge of female consumers to drive brand growth on global assignments and provide clients with access to 360-degree marketing expertise.” MMC represents a number of consumer products brands, including Procter & Gamble’s mass beauty holdings.