Most Recent Articles In Memo Pad
Latest Memo Pad Articles
- The Huffington Post Names National Editor
- Louis Vuitton to Release 'Fashion Photography'
- Steven Klein Lenses Elie Tahari Campaign
More Articles By
MINKOFF’S PLAYFUL MOOD: Rebecca Minkoff is taking a primarily digital approach to her fall advertising. Her budget, which is up 200 percent from a year ago, will be allocated to Web sites such as Style.com, among other fashion and media sites. The campaign, which begins in August, features model Aline Weber and was photographed by Ben Weller in Brooklyn.
“We thought Aline perfectly exemplified the Rebecca Minkoff girl...cool, confident, fun-loving, with great personal style,” said Minkoff. She said she wanted to show a more playful edge this season, and used an up-and-coming illustrator, Madeleine Carroll and “cool collage effect.”
RELATED STORY: Rebecca Minkoff RTW Fall 2013 >>