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fashion-memopad
fashion-memopad

Rebecca Minkoff Launches Digital Campaign

The campaign features Agness Deyn, whom the designer called a “modern-day muse.”

MINKOFF GOES DIGITAL: Rebecca Minkoff will kick off New York Fashion Week with her first digital and outdoor advertising campaign. Set to hit the designer’s Web site Wednesday, the campaign, which features Agness Deyn, will also include billboard advertising. “Rebecca and I have been friends for a longtime so working together on the campaign was great fun. Rebecca’s brand embodies the free spirited strong minded young woman whose life is always an adventure,” Deyn said.

Minkoff, whose runway show is scheduled for Friday, called Deyn a “modern-day muse.” “She is one of the few woman who can go from grungy to glam in a matter of minutes,” the designer added. “She is the quintessential Rebecca Minkoff girl.”