Women’s Wear Daily
04.21.2014
fashion-memopad
fashion-memopad

Macy’s Taps Max Irons for INC Men’s Collection

The English actor will appear in the brand’s spring 2012 men’s campaign.

fashion-memopad/news

MINING IRON: Macy’s has snagged English actor Max Irons to be the new face of its INC men’s collection. Irons, who will play the leading male role of Jared in “The Host,” a film adaptation of “Twilight” author Stephanie Meyer’s science fiction novel, in 2013, will appear in the brand’s spring 2012 men’s campaign. It will be shot by Walter Chin and styled by Bill Mullen. A graduate of the Guildhall School of Music and Drama, Irons is the son of Academy Award-winning actor Jeremy Irons, and the grandson of Cyril Cusack. In addition to still images, the INC campaign will include a short video of the actor discussing his personal style and self-expression.

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