Women’s Wear Daily
04.23.2014
fashion-memopad
fashion-memopad

Milly Launching First Ad Campaign

After 13 years in business, the fashion brand has finally caught the advertising bug.

fashion-memopad/news
View Slideshow
Milly Cedric Buchet

A Milly ad shot by Cedric Buchet.

Photo By Courtesy Photo

MILLY’S MOMENT: After 13 years in business, Milly has finally caught the advertising bug. It will launch its first ad campaign this fall in such magazines as Vogue, Harper’s Bazaar, Elle, T: The New York Times Style Magazine, InStyle and New York magazine, as well as several additional U.S. titles and some international magazines in Europe, Asia and the Middle East. The ads feature up-and-coming French model Loulou Robert wearing Milly ready-to-wear and handbags. They were photographed by Cedric Buchet, styled by Aleksandra Woroniecka and art-directed by Alex Wiederin.

“My ad campaign heralds the evolution of Milly and highlights my logo redesign. My collection has evolved considerably, as has my customer. Now is the right time, and it’s an exciting moment to communicate it directly to the consumer,” said Michelle Smith, cofounder and designer of Milly.

Smith noted that Robert “really encapsulates the Milly woman perfectly.” The images were meant to portray how Milly defines “luxurious and contemporary fashion with a feminine edge,” said Smith, who declined to disclose the fall ad budget.

Milly has been busy on several fronts. The company is aggressively expanding in the Middle East and will open four freestanding stores in Qatar, Dubai (two units) and Kuwait over the next several months, with five more to open over the next few years. A newly designed e-commerce site will launch in September that will include a blog by Smith.

View Slideshow
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Media


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or