Memo Pad: Social Media's Stars and Duds... Joan Rivers Unplugged

Dan Abrams' hoping to get a bigger piece of the luxury business when he publishes a new report, “Social Media Guide for Luxury Brands.”

Appeared In
Special Issue
WWDStyle issue 02/12/2011

JOAN RIVERS, UNPLUGGED: One of Joan Rivers’ greatest delights is to make fun of Victoria Beckham. At Lucky’s first-ever blogger conference on Tuesday, the sharp-tongued comedienne explained why. “She is a slut,” Rivers said. “Because she’s stunning, elegant and amazing and I’m so f--king jealous of her 32 Birkin bags.” Rivers provided the lunch entertainment at the conference and handed out advice to young fashion bloggers. At first, Rivers didn’t seem the natural choice for this kind of gig, but she does have nearly 300,000 followers on Twitter and proclaimed that it’s the only place she can say whatever she wants. “Don’t be safe, take the risk,” said Rivers, who also repeatedly plugged her upcoming reality show on the We network and her clothing line for QVC. “I’m wearing Joan Rivers [for QVC] head to toe,” she said. “But not the shoes. The shoes did not do well. I’m wearing Chanel.”

— A.W.


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