Women’s Wear Daily
04.21.2014
fashion-memopad
fashion-memopad

Memo Pad: Wrangler's Face... Michelle Obama Tops Oprah... Web Dealings...

Wrangler is unveiling a new fall ad campaign featuring quarterback Brett Favre.

fashion-memopad/news



WEB DEALINGS: Time Warner has revealed plans to extend its partnership with YouTube. For the past year or so, YouTube has offered an HBO-branded channel with promotional content from shows such as “Entourage” and “True Blood,” but under the new deal, YouTube also will post short clips from movies, Warner Bros. television shows such as “Gossip Girl” and CNN news coverage, as well as access to TNT’s dramas and the Cartoon Network. Time Warner will sell ad time on YouTube through targeted advertising, supplemental marketing and branded channels, and the two companies will share ad revenue. Videos from Time Warner properties will appear on YouTube and across Google’s product suite.

Meanwhile, in other Web-related news, MySpace confirmed on Wednesday that it has acquired music site iLike. Chief executive Owen Van Natta said the acquisition is part of his pursuit toward innovation in music and entertainment on MySpace. He declined to disclose financial terms of the deal, but News Corp. is reportedly paying $20 million for iLike.

— Amy Wicks

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