Memo Pad: Wrangler's Face... Michelle Obama Tops Oprah... Web Dealings...

Wrangler is unveiling a new fall ad campaign featuring quarterback Brett Favre.

WEB DEALINGS: Time Warner has revealed plans to extend its partnership with YouTube. For the past year or so, YouTube has offered an HBO-branded channel with promotional content from shows such as “Entourage” and “True Blood,” but under the new deal, YouTube also will post short clips from movies, Warner Bros. television shows such as “Gossip Girl” and CNN news coverage, as well as access to TNT’s dramas and the Cartoon Network. Time Warner will sell ad time on YouTube through targeted advertising, supplemental marketing and branded channels, and the two companies will share ad revenue. Videos from Time Warner properties will appear on YouTube and across Google’s product suite.

Meanwhile, in other Web-related news, MySpace confirmed on Wednesday that it has acquired music site iLike. Chief executive Owen Van Natta said the acquisition is part of his pursuit toward innovation in music and entertainment on MySpace. He declined to disclose financial terms of the deal, but News Corp. is reportedly paying $20 million for iLike.

— Amy Wicks

Page:  « Previous ... Next »
load comments


Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

getIsArchiveOnly= hasAccess=false hasArchiveAccess=false