NO MORE SPECIAL SHOPS: Lucky will no longer produce regional editions of its magazine that included product and shopping information specific to more than a dozen cities. The Condé Nast shopping title at one time produced 14 different versions of the magazine to distribute to cities including Dallas, San Francisco, Boston, Miami and Philadelphia, and employed stringers in various cities to produce specific content for each area. But since 2004 — long before McKinsey & Co. arrived in the halls of 4 Times Square — Lucky has pared back its regional editions. That year, it dropped two regionals and, six months ago, it stopped producing special editions in Boston, Philadelphia, Seattle, Baltimore and Dallas. By November, the magazine will cease regional editions for Atlanta, Chicago, Houston, Los Angeles, Miami and San Francisco. As of January, the magazine will no longer publish a New York regional issue. Lucky will further integrate national shopping coverage into its pages and on its Web site, luckymag.com. “After thorough research and evaluation of the continuing effectiveness of the regional editions, it was decided that they had served their purpose and that we would not be hurt by eliminating them,” said editor in chief Kim France. A spokeswoman for the magazine said some stringers would not have their contracts renewed as a result of the move.
— Stephanie D. Smith
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fashion-memopad
August 20, 2009
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