WHO'S GOT THE LOOK: Entertainment Weekly is gearing up for a redesign, but the new look, and when it will be revealed, is still to be determined. The magazine is holding a redesign "bake-off" to see who will oversee the transformation. According to sources close to the title, John Korpics, Paula Scher, Geraldine Hessler (the magazine's art director) and Richard Baker are all said to have presented redesigns for EW. The process is based on what the magazine publisher did with the redesign of Time, when Pentagram's Luke Hayman was the winner of that contest. An EW spokeswoman denied there was a redesign "bake-off" under way. Time Inc. management will supposedly decide on the winning design soon, although one of the designers is already out of the running. Hessler was let go on Friday after 10 years at the magazine, and will join noted magazine designer Florian Bachleda (who also spent time at EW) at his FB Design firm. But she'll still get to give someone a makeover — her first task at FB is to revamp Doubledown Media's Trader Monthly. — S.D.S.