— Amy Wicks
NAME CHANGE: The Wall Street Journal is changing the name of the "Pursuits" section in its Weekend Edition to "Weekend Journal," the same section title that appears on Fridays. News of the name change was first reported Tuesday on Gawker.com. A source close to the newspaper said the section's name was changed simply to make it less confusing with "Personal Journal" and the "Weekend Edition." Moreover, some at the paper thought that "Personal Journal," which runs on Tuesday, Wednesday and Thursday, was too similar in name to "Pursuits." However, a Journal staffer said the paper's upcoming glossy magazine, which will launch next year, will take on the Pursuits title. A spokeswoman at the Journal declined to comment. Another source confirmed the Weekend Journal will have the same content and same editors — at least for now. — A.W.
IN THE BAG: Accessories editors can breathe a sigh of relief — their jobs may just get a bit easier following the launch of Lüprocks, a new Web venture that connects jewelry and accessories designers to the media and stylists. The Lüprocks.com site, a virtual showroom, had a soft launch earlier this month. The Web site is a subscription service in which designers are permitted to show several styles from their collections as well as a company biography. There is no charge for the media, such as market editors, who are meant to browse through in order to find product to suit their trend stories. One special feature is the firm's "Desperately Seeking" classified ads section in which an editor or stylist can post a specific accessory or jewel they are looking for. Jewelry industry veteran Michelle Orman and Jessica Cohen, an Emmy award-winning set decorator, founded the site. "We're not saying that you don't need to go to a trade show," said Cohen. "We want to make it easy for editors." One can search specifics such as frame bags, horn sunglasses and lockets. Designers include Carolina Bucci, Alex Woo and Amgad. — Sophia Chabbott