Women’s Wear Daily
04.19.2014
fashion-memopad
fashion-memopad

Memo Pad: West To East... Isn't The Election Already A Parody?...

After using Kate Moss for the sultry, Havana-inspired "Nueva York" images in the spring campaign, Donna Karan is turning to the supermodel once again for fall.

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fashion-memopad/news
Kate Moss in Donna Karan Collections fall campaign
WEST TO EAST: After using Kate Moss for the sultry, Havana-inspired "Nueva York" images in the spring campaign, Donna Karan is turning to the supermodel once again for fall. Photographed by Mert Alas and Marcus Piggott, the mood of the ads evokes the glamour of the Orient Express. "There's a romantic classicism, a little darkness, an Eastern European kind of decadence," Karan said. "She was on a train...on the go, but feels intimate and sexy at the same time."

But Moss didn't actually get to take the Orient Express. The images were shot at Union Station in downtown Los Angeles, and also feature several pieces from Karan's new handbag launch. "It's about the woman on the go," the designer said. "We wanted the shots to be more about the woman and how the bag is working with her."

Karan's won't be the only luxury campaign featuring a supermodel this fall. As reported, Prada will feature Linda Evangelista; Chanel and Ferragamo are using Claudia Schiffer; Naomi Campbell is in Yves Saint Laurent; Eva Herzigova is in Louis Vuitton, and Christy Turlington is in Escada.

— Marc Karimzadeh and Antonia Sardone

ISN'T THE ELECTION ALREADY A PARODY?:
Sen. Hillary Rodham Clinton has been photographed with a beer or two on the campaign trail, but now perhaps she'll switch to vodka. Now that she's officially dropped out of the race, Svedka Vodka today will run a full-page ad in The New York Times offering a coupon that Clinton can redeem for a personal supply of the brand's vodka for the remainder of the election season. In memo form, the ad will thank Clinton for making the primary season so exciting, said a Svedka spokeswoman. It's part of Svedka's "Join the Party," marketing campaign, which parodies the traditional election by trying to elect a fembot named "Svedka_Grl" to the White House. Continuing the theme, Svedka hosted a party last week that featured an "(un)presidential debate" between Seth Meyers of "Saturday Night Live" and Condé Nast Portfolio's Washington editor, Matt Cooper.

— Amy Wicks

WRITING ABOUT FOOD, AND EATING IT:
Gourmet and New York magazines led the James Beard Foundation Media Awards Friday night with two wins each. In true magabrand/multiplatform fashion, the magazines' nods included forays into the Web (Josh Ozersky and Daniel Maurer's Grub Street blog at nymag.com) and television (Gourmet's "Diary of a Foodie" on PBS), in addition to traditional long-form journalism (Manny Howard's chronicle of his Brooklyn farming attempts in New York, Pulitzer Prize-winning novelist Junot Díaz on Dominican food in upper Manhattan for Gourmet). Other magazine winners included GQ (for magazine feature writing about restaurants and/or chefs), The Atlantic (for columns by Corby Kummer) and Epicurious.com (for food-related Web site). The New York Times and The Wall Street Journal took one award each for newspaper feature writing.
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