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The site's main revenue stream right now comes from fees she earns as a beauty spokesperson and expert. She declined to name potential advertisers, although Esi Eggleston Bracey, vice president and general manager for global P&G cosmetics, seemed open to the idea. "Web sites such as BeautyBlitz.com provide fantastic opportunities for P&G Beauty to share our new product and technology news with women," said Bracey. "Our research shows that beauty-involved women are searching for beauty news, tips and expert endorsements from multiple sources." P&G is behind brands such as Pantene, Max Factor and Cover Girl. Blitzer also has partnered with Sephora.
Blitzer has joined forces with American Greetings to offer "beauty grams." Web site visitors will be able to choose a card from American Greetings Interactive and buy a beauty product from an online retailer, and the recipient will receive the beauty telegram the same day.
"AG Interactive has been looking to strengthen our solution for targeting women across our network that are interested in beauty and fashion," said Steve Alessi, AG Interactive vice president, advertising sales and operations. Blitzer also is partnering with instyle.com. As a contributing editor, she writes the Daily Beauty Flash, which includes a link back to BeautyBlitz. — Amy Wicks