Memo Pad: Vuitton Tweets... In the Works...

Twitter received another thumbs-up as a major brand communication tool when Louis Vuitton on Friday launched an official page on the micro-blogging platform.

IN THE WORKS: Among the late Brooke Astor’s many activities, she wrote essays on the art of flirting and etiquette for Vanity Fair. And Astor’s editor, Graydon Carter, is expected to testify this week in the trial of Astor’s son, Anthony Marshall, who is accused of scheming to defraud his mother. So it’s no surprise the magazine is planning an article as soon as the verdict is handed down, by Astor expert Meryl Gordon. (Vicky Ward, John Richardson and Dominick Dunne all have tackled the scandal for Vanity Fair in the past.) Gordon, the director of magazine writing at New York University’s Arthur L. Carter Journalism Institute, also is adding another chapter to her book “Mrs. Astor Regrets,” for fall paperback release.

“Everyone’s curious about what happened,” said Gordon, who’s surprised by the number of journalists covering the trial. “You would think there was nothing else more important going on in the world.” Also joining reporters at Manhattan Criminal Court are producers for ABC’s “20/20,” which is planning a program on the trial. Correspondent Deborah Roberts paid a visit to court on Thursday and chatted with the Marshalls. The tabloids have been particularly vicious about Marshall’s third wife, Charlene (dubbed “Miss Piggy” by perennially pugnacious New York Post columnist Andrea Peyser). “The sexism involved in how she is physically described is really upsetting,” said Gordon. “It’s been over-the-top.” — Elisa Lipsky-Karasz
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