VUITTON TWEETS: Twitter received another thumbs-up as a major brand communication tool when Louis Vuitton on Friday launched an official page on the micro-blogging platform. This is Vuitton’s first foray into the social media community, and Twitter followers of louisvuitton_US can gain information about the brand, from celebrity sightings to tweets on Vuitton’s parties, product launches and design collaborations. “With this new presence on Twitter, we hope to provide not only additional customer service to our clientele, but also a unique look at all aspects of Louis Vuitton,” said Daniel Lalonde, president and chief executive officer of Louis Vuitton North America. “This new forum will allow us to communicate the extensive characteristics of the brand to a broader group and offers followers an exceptional experience with Louis Vuitton.”

With the Internet gaining in prominence as an important communication and sales tool for fashion brands, Vuitton also is enhancing louisvuitton.com with exclusive content. On Friday, it made its first online launch with the Totally Monogram tote. The bag, available in three sizes, will be exclusive to the site until June 1, after which it will be sold at Louis Vuitton stores. — Marc Karimzadeh