IF A TREE FALLS IN A FOREST...: As many know by now, Rupert Murdoch plans to make changes to his new trophy, the Wall Street Journal. However, many didn't even notice the most recent alteration, even on the front page. On Monday, the newspaper's front page added an additional column to slightly increase the real estate dedicated to the major stories of the day. This shift (to six columns) will have no impact on the front page ad, said a spokesman.

Apparently the change has been under consideration by Marcus Brauchli since he took over as managing editor last April, added the spokesman. During the second quarter earnings call for News Corp., Murdoch predicted the changes ahead will attract more readers and advertisers, at more "attractive pricing." That is, if they even notice. — A.W.

MIELE'S IMAGE: To capitalize on Carlos Miele's growing business around the world, which includes a new store in Paris and another on the way in Miami, the brand is launching its first ad campaign for spring. "We are now sold in more than 25 countries," said Miele. "We will now have a campaign twice a year." He asked his friend Michael Roberts, fashion and style director at Vanity Fair, to shoot model Caroline Trentini in Rio de Janeiro. If Roberts and Brazil ring a bell, it's because he styled a photo shoot for Vanity Fair's September issue, which included a lengthy photo shoot called "Blame It on Brazil." "He loves Brazil and always supports me and my work, so I knew he'd be the right person for it." The campaign will appear in March issues of Vogue and W.

In addition to the campaign, Roberts' images can also be seen in a book written by Tim Blanks, a contributing editor at Style.com that will be given to select customers. Miele said another book is in the works, which will be sold in bookstores by the end of the year. He said it will go more in depth on Brazil, and his career. — A.W.