Memo Pad: Veronique's Tale... Cheaper Than A Decorator... MTV Crib...

Veronique Branquinho celebrates her label's 10th anniversary and readies a retrospective at the Antwerp, Belgium, fashion museum MoMu for March.

The living-the-magazine project is in partnership with Apollo Real Estate Advisors, Corcoran Sunshine Marketing Group and Cambridge Development & Construction and has generated $2 million in incremental advertising, and Hearst has plans to do a similar project next year, said Jeanne Noonan Eckholdt, Hearst Home Group director. And given the Manhattan property market, no doubt the apartments will cost even more then. — Amy Wicks

MTV CRIB: There was one VIP who was able to hold court at the $8.5 million Esquire North triplex apartment before it opened its doors Thursday. Jay-Z took over the space on Sept. 23 to film the video for his new song, "American Gangster." The rapper shot scenes in the light-drenched Versace living room, on the apartment's three terraces overlooking Central Park and on the custom glass spiral staircase that leads from the main floor up to the second floor. His girlfriend Beyoncé wasn't part of the video, but did spend quality time napping in the apartment's media room, outfitted by Hugo Boss. Does that add to the asking price? — Stephanie D. Smith
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