Memo Pad: Veronique's Tale... Cheaper Than A Decorator... MTV Crib...

Veronique Branquinho celebrates her label's 10th anniversary and readies a retrospective at the Antwerp, Belgium, fashion museum MoMu for March.

As black as midnight on a moonless night from A Magazine

"As black as midnight on a moonless night," from A Magazine.

Photo By Alex Salinas

VERONIQUE'S TALE: Veronique Branquinho is normally not one to stroll down memory lane, but as she celebrates her label's 10th anniversary and readies a retrospective at the Antwerp, Belgium, fashion museum MoMu for March, the Belgian designer has been obliged to reflect on the past. Branquinho launched her label in 1997 and quickly became known for an elegantly somber take on femininity. That's the mood she hopes to infuse in Belgium's A Magazine, which she guest edited for the October issue, joining designer-cum-editor predecessors Martin Margiela, Yohji Yamamoto, Haider Ackermann, Undercover designer Jun Takahashi and Martine Sitbon.

"I wanted to do something very personal and very warm; something that is essential in my life and in my work," she said of her stint with the magazine, which will be distributed at her runway show Tuesday.

For the issue, Branquinho adopted a nocturnal theme, with one shoot by Alex Salinas featuring models in a somber midnight forest and another by Serge Lebon with models posing in owl masks. To balance those moody shots, Branquinho added pictures taken in the house where she was raised. "It's a fairy tale about the place where I grew up and about my family and friends," said Branquinho, adding she was inspired by the surrealistic images of film directors Tim Burton and David Lynch.

For her retrospective at MoMu, Branquinho said she wanted give visitors a "clear" image of her work. "I didn't want the only focus to be on fashion," said Branquinho, noting she planned to include paintings and music in the show. "Whereas the magazine focused on small things that are essential to my life, the exhibition will offer a clearer picture." — Emilie Marsh

CHEAPER THAN A DECORATOR: For around four bucks, a person can buy a copy of a home magazine to pick up a few decorating tips for their apartment. Then again, for $1.6 million to $1.75 million, readers of Hearst Magazines' Country Living, House Beautiful, O at Home or Veranda can skip a few steps ahead and buy an apartment inspired by their favorite magazine. Hearst Home Group, which focuses on increasing home advertising at select Hearst titles, has tapped designers, including Celerie Kemble for House Beautiful and Annie Selke for Country Living, to design apartments that reflect the aesthetic of each magazine at the new building 10 West End Avenue in New York. The new apartments will be featured in the November issues, except for O at Home, where it appears in the fall issue out now. The only caveat is that the O at Home apartment will not be available for purchase with the editor-selected items. Instead, these furnishings will be sold in an online auction, with proceeds benefitting Women In Need.
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