Memo Pad: Updating Your Portfolio... Lives Of The Rich And Fabulous... Working Beauty...

The four-month hiatus between Portfolio's first two issues is about to end.

But the hour-long opening episode revolves around a new Russian-inspired ad campaign for Baby Phat. James Campbell, senior director of marketing, spends most of the episode trying not to have a meltdown of his own, since the clothes for the campaign — including sweatsuits and T-shirts — look more suitable for a trip to the Bahamas than to Moscow and there is no clear ad budget just six days before the shoot. Mary Alice Stephenson makes an appearance on the show, on the actual day of the shoot. Working as a "wardrobe stylist," she says that it's "not an ordinary fashion shoot when you work with Kimora," a fact that becomes even clearer as viewers witness Simmons barking like a dog for the camera. The show begins on Aug. 5 on the Style Network and will continue weekly in half-hour episodes. — Amy Wicks

WORKING BEAUTY: Beauty coverage and advertising may not be the first things that come to mind at the mention of Working Mother magazine, but like so many publishers looking to attract the still print-faithful beauty industry's pages, Joan Sheridan would like to change that. By hiring Beth Brandes Roth from CosmoGirl to be the magazine's first beauty and fashion director for advertising sales, Sheridan said, "we are making a real focused effort on the beauty and fashion community to tell them the story of the information needs of our readers, and how they can reach them."

After Drugs & Remedies, the Publisher's Information Bureau puts Toiletries and Cosmetics second on its list of biggest advertising categories, and though that category's pages purchased last year in all magazines were flat, reported revenue was up 8.7 percent. Working Mother gets some beauty advertising already, from brands like Olay and Suave, Sheridan said, and its "You" section covers fashion and beauty.

"Today, women want to know what all their options are....Definitely, a woman with a career has the spending power to buy luxury products." She cited long-lasting lipsticks as a sign the beauty industry was paying attention to women who, in her words, drop their kids off to school and go straight to work. — I.C.
Page:  « Previous
  • 1
  • 2
load comments


Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

getIsArchiveOnly= hasAccess=false hasArchiveAccess=false