To ramp up subscriptions, "synergistic titles" (the spokeswoman could not say which ones or how many) within the Conde Nast stable are carrying advertisements and blow-in cards for Portfolio, which didn't happen the first time around. And speaking of those other books, the spokeswoman vehemently denied reports that fellow Conde Nast editors' feathers were ruffled by editor in chief Joanne Lipman's approaching their staffs for jobs without following internal house protocol. (WWD is also owned by Conde Nast). As the magazine prepares to move monthly, it's already made one more hire, though not within the company — Jeff Garigliano, currently executive editor of Departures, will join as senior editor in August. It remains to be seen whether the looming sale of Dow Jones will send any of Lipman's former Wall Street Journal colleagues running to 4 Times Square. — Irin Carmon
LIVES OF THE RICH AND FABULOUS: Kimora Lee Simmons wastes no time making sure viewers of her new reality show, "Kimora: Life in the Fab Lane," clearly understand her "fabulosity." "I've had billboards; that's my life," she says, matter-of-factly. Inside her home, the first episode of the weekly show begins with her uniformed staff preparing for the day and a distressed Simmons trying to find the person who moved her teddy bear from a mantelpiece to a chair. Later, inside the offices of Baby Phat — which felt sort of like an urban episode of "The Office" — she has something of a meltdown over a variety of crises, from her intense desire for a granola bar to, in her words, "being a little flustered." "I feel very Anna Nicole Smith right now," she relates at one point, explaining, "She liked pink like I like pink." Later, she observes of an apparently contented colleague, "You must have got some last night." Estranged hubby and godfather of rap Russell Simmons stops by the Baby Phat offices and Kimora tries to cut his cuticles.