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UNIQLO NABS DEYN: First Jil Sander, now Agyness Deyn. The Tokyo-based fashion chain, which earlier this year hired Sander to design a collection, has tapped Deyn to be the face of the brand’s high summer sports campaign, which will break today in Japan and June 1 in the U.S. and the U.K. “Agyness reflects a fresh, youthful and vibrant side of life, which was perfect for the campaign,” said Amy Howarth, head of press and marketing at Uniqlo in the U.K. The ads, shot in New York by photographer Dan Jackson and styled by Nicola Formichetti, show Deyn jumping around in Uniqlo’s signature brightly colored ensembles, such as pink denim shorts paired with a pink hoodie; and a royal blue T-shirt dress and matching baker boy cap. The hip, city-dwelling Deyn is in the campaign alongside Gabriel Aubry, who also happens to be Halle Berry’s boyfriend.
Howarth declined to give details of the campaign’s budget. The ads will run in select magazines and newspapers in the U.K. and U.S., and as a poster campaign in London Underground stations through to June 28.
— Nina Jones
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