Women’s Wear Daily
04.19.2014
fashion-memopad
fashion-memopad

Memo Pad: Under the Big Top... Fashion and Politics... Going For Impact...

Ex-Conde Nast Publications executives James Truman and Mitch Fox are teaming up - but not for a media project.

fashion-memopad/news
GOING FOR IMPACT: A large portion of Saks Fifth Avenue's marketing budget for its new Want It ad campaign has landed in New York magazine's Best of New York issue, on newsstands today. Kimberly Grabel, senior vice president, marketing, said nine ads are in the publication, which is quite possibly the largest ad commitment the retailer has ever made in the magazine. A New York spokeswoman noted that the ads have the most prominent placement for a single advertiser in recent history. "They are doing a great job and have that local audience," said Grabel of New York. Saks' ads will open every major section of the magazine (Intelligencer, columns, Best of New York and facing the Approval Matrix) and the store sponsored a barrel gatefold of "Best of New York Classics." Illustrations for the campaign are by Dutch graphic artist Piet Paris, featuring clothing that resembles a series of New York landmarks, such as the Chrysler Building and the Statue of Liberty. Neither Saks nor New York magazine executives would reveal the amount spent on the ads. — Amy Wicks

WINNERS' CIRCLE: Engineered Garments' Daiki Suzuki and Angelo Urrutia earned honors from GQ and the Council of Fashion Designers of America as the Best New Menswear Designers in America. The project was launched this year by the magazine and the CFDA to acknowledge budding talent in American men's wear design. Six designers were nominated in January to compete for cash and prizes, and were judged by a panel that included John Varvatos, who said Engineered Garments' designs had "innovation, heritage and quality," and CFDA executive director Steven Kolb. In addition to the winner, other nominees included Rag & Bone, Spurr, Steven Alan, Gilded Age and Obedient Sons. Suzuki and Urrutia will receive a $50,000 prize and will create a collection for Levi's. An item or outfit from that collection will be featured in GQ's September issue. — Stephanie D. Smith
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