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BLOGGING AT VOGUE: Starting this fall, French Vogue will strengthen its ties with blogger Garance Doré, whose contributions will become more frequent on its Web site — and possibly in the magazine itself. Although her official title is still under discussion, Doré’s upcoming Web features will build on her signature rubrics, such as “Une fille, un style” (“A girl, a style”), as well as behind-the-scenes coverage of fashion shoots, profiles of stylish women around the world in collaboration with French Vogue editor in chief Carine Roitfeld and other subjects of her choosing.
“It’s about opening the doors to exclusive and special subjects, to which I can bring my point of view,” said Doré. “I feel very lucky because [Roitfeld and I] speak the same language — there’s a real affinity there.”
Xavier Romatet, managing director of Condé Nast France, noted that accentuating Doré’s presence on vogue.fr was an effort to strengthen the site’s point of view, and “pull it more in line with the magazine.” Both Romatet and Doré stated her main focus continues to be her blog — although with 40,000 unique users, she now has a difficult time keeping up with the requests she receives from fans on Facebook and Twitter. “Social networks are very important, but I try not to spend too much time managing them,” she notes. “What I want to do is push fashion further, whether through videos, trend coverage, my own experiences — whatever is new and fresh. I have great freedom of choice.”
Doré has several other projects breaking in September, including an exhibit at the Gap1969 40th anniversary concept store in London and a collaboration with her American counterpart and companion, Scott Schulman, aka The Sartorialist.
— Tina Isaac